In the world of marketing, using influencers is an old concept. Give Beyonce a shiny Gucci bag, next thing you know, her followers are handing their fists over mouth to get a piece of that bag. It is well understood that influencers with great following, can yield immense power over their followers. Finding out the most influential nodes in a network can provide great understanding about the network itself and the flow of information within that network.

For eg., let’s take the case of Beondeck, a new innovation community that strives to teach and build powerful community of early stage entrepreneurs, investors and writers. Let’s analyse the social network of @beondeck to understand how this community is built. To produce this graph, simply use the advanced Twitter app on Infranodus and select the following options

This will create the social network of @beondeck that seems to be clustered around certain groups.

Once you get rid of the centre node @beondeck, you can see that each cluster has a clear gateway node that connects the clusters of network to the Social network of @beondeck. These nodes are super useful since they can influence a whole lot of people and engage them around a certain topic a.k.a @beondeck in this case.

Now you may chose to get in touch with. or concentrate over these accounts to further your influencing capabilities. It is perhaps not so surprising that networks matter a lot in the world of innovation

Go ahead and try Infranodus to find influential accounts around a certain Twitter account or a certain topic. You may also chose to monitor all topics specifically from these influential accounts at once to understand what these influential nodes are upto. You may check out how to monitor topics from a Twitter list here