Search Engine Optimization

  • Google SEO Strategies using Text Mining and Network Visualization

    Search engine optimization is a set of strategies used to promote certain content in search results. Using a combination of text mining and network visualization techniques, you can identify discrepancies between what the users search for and what they actually find. You can then create the content that bridges that gap, so that it’s shown at the top of the relevant search results.

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  • SEO Tutorial: Keyword Visualization for Search Engine Optimization

    In this article we demonstrate how you can visualize Google search results as a network of interrelated terms to identify the most relevant groups of keywords.

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  • Text Network Analysis for SEO

    How text network analysis can be used for website SEO. We use an example of a travel guide website to find out what people are searching for in relation to travel, what they actually find, and how well the travel guide website studied responds to the needs of the users. We also explore the idea of content polysingularity ensuring that information offered within the website does not only fulfil the readers’ needs, but also helps them learn more and discover new perspectives about the topics they’re interested in.

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