• Network Analysis of HotJar Customer Feedback

    How to build brand association maps using customer feedback and visualize the main topics as well as the connections between them.

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  • 10 Best Ways to Expand Your Facebook Network

    We’ve been doing social media marketing for several companies over the years using network analysis and came up with these 10 advices to expand your Facebook reach.

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  • Text Network Analysis for SEO

    How text network analysis can be used for website SEO. We use an example of a travel guide website to find out what people are searching for in relation to travel, what they actually find, and how well the travel guide website studied responds to the needs of the users. We also explore the idea of content polysingularity ensuring that information offered within the website does not only fulfil the readers’ needs, but also helps them learn more and discover new perspectives about the topics they’re interested in.

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  • Diffusion Cascades, The French Blogs Study

    Blog posts that originate in several different blogs that are semantically related have a better chance of being disseminated throughout the blogosphere – but only if the stories are picked up by the blogs that have different thematic as well.

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  • Facebook Graph Search Promotes Network Thinking in a Bubble

    How the new Facebook Graph Search promotes network thinking but keeps you within the filter bubble of your immediate surrounding.

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