Marketing

  • Network Analysis of HotJar Customer Feedback

    How to build brand association maps using customer feedback and visualize the main topics as well as the connections between them.

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  • Group Profiling Using Text Network Analysis

    Any group of people working together has a field of interests, which can be represented as a network of interrelated concepts. Mark might be interested in studying trends and fashion, while Joanne might be into fashion and arts. Identifying those interests and their relation to one another can be very useful for improving the collaboration, indicating the vantage points as well as the structural gaps within the group.

    Text network analysis can be used for such quick group profiling. The members of the group can write a short text (or be interviewed) outlining their interests. Alternatively, publicly available texts can be used to gather the data. Next, graph visualization of this aggregated text can help identify the most prominent topics and their relations within that text corpus.

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  • Russian SMM Facebook Group Analysis

    Social media marketing is a burgeoning field in Russia at the moment. In order to understand the structure of this community and the most influential people inside we performed a thorough analysis of one of the most popular Russian SMM Facebook groups called “Internet communication”. We used the approaches and methodology presented in our “Information Contagion” paper, some of which are outlined below.

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