AI to better understand your competition and customers. You can apply this methodology to your own data using the InfraNodus Marketing Research app.
A comparison of text network analysis, dictionary-based AFINN, and machine-learning based BERT AI models for sentiment analysis of customer reviews.
How to reveal the main topics in the positive and in the negative customer reviews in order to see what makes them happy and what makes them dislike the product.
How to improve sentiment analysis using text network visualization that helps you see not only the most prominent topics but also the correlations between the responses of customers. Using the example of online surveys and Twitter data.
How to build brand association maps using customer feedback and visualize the main topics as well as the connections between them.
