Posted by Nodus Labs | July 23, 2019
Network Analysis of HotJar Customer Feedback
How to build brand association maps using customer feedback and visualize the main topics as well as the connections between them.
How to build brand association maps using customer feedback and visualize the main topics as well as the connections between them.
Surveys usually come in CSV / Excel formats and network visualization techniques can be very helpful to make more sense of the data. In this short tutorial we will demonstrate how network analysis and visualization can be used to discover crucial relationships in the survey data.
Word clouds provide a quick and visually appealing way to showcase textual content and they have been in use since the 90s. However, they lack precision, interactivity, and context. We developed a methodology and a word visualization tool that can take word clouds to the next level, making them much more useful not only for visualization, but also for research and educational purposes.
How to use speech-to-text network visualization as a direct feedback tool for teachers and students.
Text network visualizations are most often used to study and analyze data. However, how can an analytical tool become a musical instrument and what are the implications of that, both for the research process and for the creative work?
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