• Posted by | November 7, 2025

    Towards Ecological Marketing

    A proposal to use the cognitive variability framework in marketing to promote resilience and adaptivity. Exploring the mechanisms that guide development cycles in ecology and their applications in business contexts.

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  • Posted by | November 30, 2020

    Variability of a Text, Ecology of Attention

    Modulating variability in a text or a conversation can have an interesting effect on its dynamics. A writer will never get stuck, a conversation will always be interesting, a discourse will stay ecological at its core. We propose an approach based on panarchy, embracing diversity and homogeneity at the same time, as applied to discursive practices.

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