We often hear that the universe is expanding but our own experience is that of the increasing fragmentation. Smaller objects, shorter texts, leaner teams. It’s clearly an important trend that also produces the new challenges. How do we make sense of those bits and pieces of information? How can the smaller teams or device units interact with one another to serve a common purpose?
In the world of screens we are dealing with fixed states. Sometimes animations. Browsers have a Back button, but it’s still very easy to get lost on the internet. The main problem is that we lose context. And while we lose context we also lose the narrative. So it’s imperative we find a solution to this problem, because not only it will provide a better user experience, but it will also save a lot of time.
Polysingularity is a condition where multiple solutions are possible and yet only some are actualized at any moment of time. It’s a study of how affordances (or environmental opportunities) come into contact with the human capacity to believe and make choices. Polysingularity is best described through the framework of networks where the node’s current state and future condition is dynamically determined by its specificity as well as the multiplicities it belongs to.
In this research (supplemented with a concise slide presentation) we are showing how rumours propagate through networks, how to communicate information to a large group of people efficiently, what makes a message viral, and – most importantly – how the framework of network analysis can enhance our understanding of communication in society. This research was presented at betahaus in February 2012.
Venture fiction is a practice of creating enterprises in order to communicate ideas and not the other way round. It uses the framework of network analysis to conceive of itself and its interactions with the real. Each iteration is a shift from one node to another within a dynamic network, which has capabilities to produce both wandering movement and oscillating multidimensional patterns. Each venture is a strange attractor among many and it is the fiction that propels the entrepreneur to travel between them and to create the new ones.